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Clouds

Clouds
Commission
Exhibition design for IED Moda Roma 2013 final show

Clouds
IED Rome fashion show

date: 2013
client: Istituto Europeo di Design Rome
site: IED Moda, Rome
design team: ma0 + Domenica Fiorini, Stefano Ragazzo

In line with the theme of the annual research, Clouds is the staging of our contemporary situation, in which all that we have more important has the same lightness, mobility and immateriality of the cloud.
Under a sky of video projections the fashion show has a slow circular motion through the audience, reflected several times by two large mirrored walls in the background.
And at the end of the show, slowly, the great cloud dissolves, the balloons take to the air, or follow the students in the night festivities.

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